It does not matter how beautiful your site is, if you do not register it with the search engines, you are selling your site short and eliminating a lot of visitors to your site.
The professionals saying that “if you build it, they will come” does not apply on the Internet. It is more like “if they don’t know about it, they won’t come”. But listing your site is not enough, it must be listed on top 20 for you to get visitors out of it.
Most searchers do not look beyond the first 20 results. You don’t want your site to be the one millionth site indexed on a particular search.
For your site to be listed on top of the search engines, you must know the secrets of how the search engines works.
What Search Engine do ?
Search engines are like your local telephone directory (phone book) for the Internet. Just like you use your local telephone directory to look up a businesses, people on the Internet use the search engines to look up information. So if your sight is not listed with the search engines, your site will not show up when a search is done.
The search engines search your site for words that describe your page and index your page based on how many times such words are used on your page. So if your page is about “hosting”, the search engine will index your site and keep it until someone searches for “hosting”. It will pull up your site and every other sites that have hosting mentioned in their text. However, to have your site on top of other sites will certainly get you more “hosting” interested visitors than other sites.
Metatag are very useful in telling the search engines what you want your page to read when they are pulled up. It is also used to record your keywords and many other things. (please look regarding Meta tags)
Choosing Keywords carefully
The keywords of your page is basically telling the search engines what words are associated with your page. Example; if you have a web page about “finance”, it is probably a good idea to have loans or credit as one of your keywords. Now; do not list too many keywords. 10-15 keywords are about right. Most search engines do not record past 15 words. Also always make your city and or state part of your keywords. The reason is that a lot of people feel comfortable doing business with a company in their city or state.
Choosing your Description
The description of your page is usually what the search engines will show the searcher. It basically should summarize your page.
Since keywords are the primary determinant of where your page is listed on the search engines huge data base, you must use them as often as possible in your text and at every opportunity you get. It is tantamount that you use them in an intelligible string of sentences. Don’t just keep repeating the same word over and over again. Some search engines robots will actually penalize you for repeating the same word. Use your keyword in intelligent sentences. Remember that if you keep repeating too much on of your key words, you may end up making your page unreadable. So strike a good balance.
Keywords and Images
Any chance you get to put your keywords in your document, you must do it. A good place to hide them is behind images. They are not visible to your readers, but the search engines robot will index them, so you score higher
Do’s and Don’ts of Search Engine Submission
1. Don’t use frames when constructing you Homepage. Search engines are looking for one page when looking up your site. When you have a frame set a search engine will see as many sites as you have frames. For example, if you have two frames on your homepage the search engine will see two websites instead of one, and you will not receive a proper listing.
2. Don’t use Refresh tags on your Homepage Refresh tags are forwarding tags that move you from one page to another. A search Engine will not be able to read your page because you are moving to another page. This does not allow the search engine to read your site, and you will not get a proper listing.
3. Don’t use Image Mapping on your Homepage. Image Mapping allows you to associate a particular area of the page with a hyperlink. These are called hotspots and cannot be read by a search engine, so you will not receive a proper listing.
4. Don’t use URL Forwarding on your Homepage. URL Forwarding is used to move from one URL to another URL. A search engine needs to have a website at the submitted URL to read. A Homepage using URL Forwarding will not receive a proper listing. You have to us a cloaking system to forward your web site to a other location.
5. Don’t have Flash Files for your Homepage. A Search Engine cannot read this type of file. A Homepage using Flash Files will not receive a proper listing. You can only use this on secondary web site .
1. DO put Metatags containing Keywords and Description on your page
Keywords: The first keyword is the major keyword, and should be the most specific with regards to your web site content. A search engine will read this keyword and relate it to the search requested by the user. However, having anymore than 15 keywords could hinder the page’s listing within the search engine, and you will not receive a proper listing.
Description: The Description is a short summary about your web site content. Search Engines read and display this Description underneath the link when your web site is found by a user search.
2. DO have a Title that is specific with regards to your web site content. Having a Title such as <title>Homepage</title>, or <title>Untitled</title> will not list with the search engines, and you will not receive a proper listing.
3. DO have ALT, HTML, and Link commands. These are additional tags that provide information to search engines about your web site. By providing additional information to search engine you will be able to receive a proper listing.
4. DO have text written on your Homepage. Some search engines use this text to match the search request with your web site. If you do not have any readable text on your Homepage you will not receive a proper listing.